华而不实 (huá ér bù shí) | Meaning: flower but no fruit (idiom); handsome exterior but hollow inside | Chinese Idiom with Pinyin & Origin

looks impressive but is worthless (idiom) · not as good as it looks · a reputation with no substance虚有其表xū yǒu qí biǎo

cavity · empty · vacuous空洞kōng dòng

lit. military tactics on paper (idiom) · fig. theoretical discussion that is worse than useless in practice · armchair strategist · idle theorizing · cf Zhao Kuo leading an army of 400,000 to total annihilation at battle of Changping in 260 BC纸上谈兵zhǐ shàng tán bīng

(of a writing etc) to have no substance (idiom) · to carry no weight言之无物yán zhī wú wù

an outwardly attractive but worthless person · a pillow with an embroidered case绣花枕头xiù huā zhěn tóu

flowering but producing no fruit · put forth flower but bear no fruit秀而不实xiù ér bù shí

flower but no fruit (idiom); handsome exterior but hollow inside · flashy

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